Russell Westbrook Means Business

The former NBA MVP isn’t waiting until retirement to start building an empire. With a team of billionaire advisors, the 14th-highest-paid athlete in the world is already scoring with his fashion brand, advertising agency and other lucrative investments. Next up, his un-sexiest business venture yet.

Read full article.

RW Digital, a leading programmatic solutions provider, announced today it has successfully graduated from the Stellantis-NBL National Black Supplier Development pilot program. In 2021, Stellantis, an automotive manufacturing corporation, and the nonprofit organization, National Business League (NBL), formed a national partnership to develop Black suppliers for future contracting and procurement opportunities in the pursuit of greater racial equity in the marketplace. RW Digital was one of 13 Black-owned businesses that represented geographic diversity, and a range of disciplines and commodities selected for the newly formed pilot program.

Read full release.


Forms strategic alliance with Causal IQ to develop programmatic solutions for global brands to reach multicultural audiences.

LOS ANGELESJuly 29, 2022 /PRNewswire/ — NBA veteran point guard, entrepreneur, and philanthropist, Russell Westbrook, has formally entered the digital media sector by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has architected specific programmatic solutions that enables brands to more efficiently reach diverse audiences and amplify owned and operated minority publishers.

Read full release.