RW Digital, a leading programmatic solutions provider, announced today it has successfully graduated from the Stellantis-NBL National Black Supplier Development pilot program. In 2021, Stellantis, an automotive manufacturing corporation, and the nonprofit organization, National Business League (NBL), formed a national partnership to develop Black suppliers for future contracting and procurement opportunities in the pursuit of greater racial equity in the marketplace. RW Digital was one of 13 Black-owned businesses that represented geographic diversity, and a range of disciplines and commodities selected for the newly formed pilot program.
Forms strategic alliance with Causal IQ to develop programmatic solutions for global brands to reach multicultural audiences.
LOS ANGELES, July 29, 2022 /PRNewswire/ — NBA veteran point guard, entrepreneur, and philanthropist, Russell Westbrook, has formally entered the digital media sector by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has architected specific programmatic solutions that enables brands to more efficiently reach diverse audiences and amplify owned and operated minority publishers.
“Extra’s” Jenn Lahmers spoke with NBA star Russell Westbrook, who is raising money to help low-income families during the coronavirus pandemic.
Teaming up with his Why Not? Foundation, Russell said, “The mayor wanted to do this fund, the Angeleno fund, to be able to give the inner-city… families the access to cash, whether it’s food or paying their bills… I thought it was really important to start there.”
Aside from Russell, Oprah Winfrey and Jeff Bezos are also donating millions to help those in need during the outbreak.
Read more (via Extra TV)