Partnership with Causal IQ aims to connect advertisers with multicultural audiences.
Basketball star Russell Westbrook is getting into the digital media sector, adding a new division to his business as he enters the advertising industry.
Forms strategic alliance with Causal IQ to develop programmatic solutions for global brands to reach multicultural audiences.
LOS ANGELES, July 29, 2022 /PRNewswire/ — NBA veteran point guard, entrepreneur, and philanthropist, Russell Westbrook, has formally entered the digital media sector by launching Russell Westbrook Enterprises, new digital media division, RW Digital. The division has architected specific programmatic solutions that enables brands to more efficiently reach diverse audiences and amplify owned and operated minority publishers.